About Me

I'm a digital marketer who has navigated data, storytelling, and technology for over 6 years of experience. Turning product features into a narrative that really speaks to customers in a meaningful way.

I always believe the smartest business decisions are the ones that are backed by facts rather than just instinct. During my time as a digital marketer, I found that creating content was just one half of the job, the really satisfying part was digging into the numbers, whether it was web analytics or social media insights, and turning them into a clear story and guidance.

With the interest in data, I pursue a Master’s in Data Science and Business Analytics. With this master’s, I get a solid grasp on the tech that lets me turn complex data into insights that matter. Now I use that analytical side of my brain in combination with my creativity to help B2B and Tech brands find their voice and drive real growth.

From writing landing page copy, building customer personas, to coming up with content strategies that are genuinely informed by data, I bring a bit of a creative-science approach to every project I take on.